2025 has been an epic year for brand x brand collaborations and partnerships!
We’ve seen innovation, tasty treats, bizarre combos and everything in between.
So, after sharing 257 collabs this year on LinkedIn, obviously I had to do a collab awards to end the year!
(Give me a follow on there if you love staying up to date with all brand collabs and partnerships)
Without further ado, The award categories are:
Most fun 🕺
Most tasty 👅
Most bizarre 🤪
Most innovative 💡
Most memorable 🧠
Most planet-friendly 🌎
Overall best 🏆
(Plus a few extra sprinkled in for good measure)
Let’s get to the winners!
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🕺 Most fun collab award 2025 goes to:
MOTH Drinks – B Corp™ x Franco Manca
For their Margs x Margs campaign!
A pizza box with a special hole to hold your canned Margarita cocktail.
Plus they ran an offer of £14 for a pizza and cocktail – what’s not fun about that!?
Did you see there were a few copy cat brands doing pizza and canned drink combos? But these guys are the OG!
👅 Most tasty collab award 2025 goes to:
ManiLife x Knoops
Making this a Limited Edition drop should have been a crime. Give the people what they want and bring it back!
Delicious premium chocolate mixed to perfection with the ultimate peanut butter, there’s no arguing with this winner.
🤪 Most bizarre collab award 2025 goes to:
SURREAL x Love Honey
I wasn’t sure if this should win most bizarre or most memorable. Because who can forget a cereal brand and s*x toy brand teaming up? Yes you read that right, cereal, as in the thing you eat for breakfast and an adult toy.
The copy was everything, as were the graphics and it created a lot of buzz (pun intended).
💡 Most innovative collab award 2025 goes to
Minor Figures x Cubitts
Oat milk and sun glasses is random but that’s Minor Figures for you (have you seen the games on their website?).
But what I love is the innovation of the brightly coloured sunglasses, created for the launch of their new flavours; ‘…Each were rendered in acetate, featuring laminated internal layers and encapsulated air bubbles. The temples were then filled with brightly coloured liquid, sloshing gently as you move.’
🧠 Most memorable collab award 2025 goes to
TRIP x Calm
Perfect match. Perfect execution. 10/10. And what we all needed in 2025.
🌎 Most planet-friendly collab award 2025 goes to
Allday Goods x Belazu
A limited edition drop of knives from Allday Goods featured the handles made from Belazu’s plastic waste and every single handle was unique!
Cute and good for the planet.
🏆 Overall best collab award 2025 goes to
Oatly x Nespresso
The campaign for this collaboration was everything, they went all in.
IRL and online activations. Run clubs, tastings in store, sampling at train stations, launch parties, ads, influencers, content creators, blog posts, press, reviews.
You name it, they did it! And it paid off, their reach was huge.
🫶 Special mentions
My favourite April Fools: Unplugged x BUMBOO
Because if your phone is locked away then the bumboo social media toilet roll scroll should do the trick!
KFC x Greggs collab
Because people went absolutely feral over this. Especially in the North of England where gravy runs through their veins.
Congratulations to all of the brand collaboration and partnership winners!
We’re looking forward to seeing what’s you’ve got planned for 2026.
