Newsletter Giveaways are a powerful way to grow your subscriber list, but growth is just the first step.
The real goal is converting new subscribers into loyal customers while keeping your database healthy and engaged.
Before we dive into it, do you know how to do Newsletter Giveaways?
If not, check out our comprehensive How to Guide here!
You’ve just run a super successful newsletter giveaway and have increased your subscribers – amazing!
But what should you do next to ensure you actually land in their inbox AND keep them engaged to eventually turn them into a (hopefully) life-long customer?
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Make the first touchpoint count
The first touch point is very important. Avoid adding Giveaway entrants straight into your regular campaign flow. Instead, segment them and acknowledge how they joined. A tailored welcome series can help “warm them up” to your brand and set the right expectations. Keep an eye on engagement metrics here.
You can also remind them in that first email, if they found you email in spam, to simply move your email to their main inbox so they don’t miss a thing!
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Spot the signals
Look for positive intent: clicks, add-to-cart actions, wish-lists, or “back in stock” alerts. These behaviours are signs they’re moving from curious to interested. Again, this gives you opportunity to segment your comms further, making your outreach extremely personalised.
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Lead with value
Once you’ve identified your engaged segment, give them value first. Share useful tips, tools, social proof, guides etc. They need a reason to stay subscribed and a reason to buy. This builds trust and brings them into your brand community.
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Layer in offers, discounts, or bundles.
If it’s right for your brand, consider offering discounts or offers to potentially turn the subscriber to a customer!
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Keep your database healthy
Not everyone will stick around, and that’s okay. If subscribers haven’t opened or clicked within 90 days, consider removing or suppressing them. A smaller, more engaged list is always better than a large, inactive one.
Following these steps will help keep your new giveaway subscribers engaged, turn them into customers whilst keeping your database healthy.
Check out some examples of brands that have collaborated together on a Newsletter Giveaway to boost their subscribers even more!
