The lead-up to Christmas is a whirlwind. Lights are twinkling, customers are shopping, and every brand is competing for attention.
One of the smartest moves you can make? Collaborate with another brand.
It’s cost-effective, creative, and gets your products in front of a whole new audience, fast.
Here are five festive ideas you can start planning today.
1. Themed Gift Bundles 🎁
Team up with a complementary brand to create gift sets with personality.
Think: Mindfulness Moments (tea + candle) or Workout Warrior (snacks + resistance bands). Themed bundles make gift-giving easy and get both brands under the tree.
It can be as simple as popping two products in a gift box together, but you’ll see big benefits as it gives you content for socials and newsletters, a new product to test out and maximum exposure whilst both brands promote the gift.
2. Pre-Christmas Giveaways 🎄
Social Media Giveaways in the lead up to Christmas can be a bit hit or miss, because every brand is doing them so social media scrollers can become fatigued by this.
What we recommend doing instead, is a Giveaway in November, when people have started thinking about gift planning. This helps get more eyes on your brand and keeps you front of mind.
For a Newsletter Giveaways you can still do this in December. But another effective strategy is to consider running one prior to Black Friday- if your brand is taking part. To increase your subscriber list prior so you have more subscribers when you start sharing your BFCM offers.
3. Recipe or Cocktail Remix 🍹
If you’re in food or drink, collaborate on a festive twist to a classic recipe.
Post it on social, share in newsletters, and encourage followers to make it themselves.
User-generated photos will give you bonus exposure and plenty of festive content.
4. Sampling with a Seasonal Touch ✨
Offer samples or small gifts-with-purchase before December so customers can try, love, and recommend your products in time for Christmas shopping.
A thoughtful sample can turn a one-time order into a lifelong customer!
5. Co-Branded Limited Edition ❄️
Launch something exclusive with your partner brand, it doesn’t have to be complicated; a new scent, colour, flavour, or pattern is sometimes all it takes to get audiences excited.
Limited drops create urgency and buzz.
Start Now, Shine Later
Q4 magic doesn’t happen last-minute. The earlier you plan your collaborations, the bigger the impact.
✨ Join PartnerUp for free and connect with brands ready to create something special for Christmas.
