You want your brand x brand collaboration to run smoothly and be effective, so let’s jump straight into these 3 things you need to avoid when planning and executing brand partnerships.
🙈 Partnering with brands that don’t align with your values.
You should be picky when it comes to choosing a brand partner. At the end of the day you are trusting them to represent your brand to their audience. But not only that, your brand partner has to make sense to your audience. Imagine a Vegan brand partnering with a butchers… that’s an extreme example but you get the point!
🙈 Not planning your collabs in advance.
Collabs should be thought through and planned in advance, like when you do the rest of your marketing plans. Otherwise you risk half-baked ideas, a sloppy execution and not enough budget. Which is never ideal for marketing. And when you’re working with another brand, you risk letting them down too. Check out our post: 5 Reasons Why You NEED To Plan Your Brand x Brand Collaborations Earlier for more tips and advice on this!
🙈 Not aligning your collabs with your business goals.
You wouldn’t perform tasks at work that don’t align with your business goals, so why should your brand collaborations be any different? Business goals come first and it’s part of your job to figure out how to achieve them or contribute to them. Brand collaborations can help with this, but you need to ensure you’re doing the right collabs to get the results you want.
Here are some examples of business goals and the types of collaborations you can do to feed into those goals:
Business goal: Growing social following and increasing engagement
Marketing collaboration:
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Giveaways
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Instagram Lives
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Co-funding influencers
Business goal: Increasing brand awareness and getting product into hands
Marketing collaboration:
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Event goodie bag sampling
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Order sampling
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Social media mentions
Business goal: Driving revenue or bridging a revenue gap
Marketing collaboration:
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Discount swap
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Gift bundle
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Co-branded product
If you’re looking for more collaboration ideas, we have 25 different brand x brand partnerships, with how to guides, examples and templates that can all be accessed on the platform!
